Robert approached my company in 2011 to strategise a cohesive identity for the business as it expanded

Robert Pennicott is a Tasmanian legend and an Australian tourism icon.

The masterbrand, and tactical campaign we created are both still the hero pieces of the highly acclaimed environmental tourism operator’s marketing, and the company has won 32 Tasmanian and 15 Australian Tourism Awards.

We strategised and designed the ‘Follow the yellow boat road’ story, to ensure the growing number of international and national visitors identified the famous tour from competitors by looking for the iconic yellow-hulled boats.

This campaign is hard to miss on any gateway into Tasmania these days, still working hard for Pennicott Wilderness Journeys fourteen years later.