With well-known global brands Kleenex®, VIVA®, Huggies®, Kotex® and several more, Kimberly-Clark brands are an essential part of daily life for people in more than 175 countries.

Kimberly-Clark holds the No. 1 or No. 2 share position in more than 80 countries. Every day, nearly a quarter of the world’s population choose Kimberly-Clark products.

In 2012 Kimberly-Clark Australia and New Zealand commissioned us to create the brand for its Sustainability Strategy to 2015.

I wrote the brand platform, Our Essential World. We also produced a launch campaign and initiatives to raise employee understanding and involvement with the company’s 140 year history and commitment to environmental corporate stewardship.

(The ‘Essential’ pin pictured on the previous portfolio page, is a georgeous enamel lapel pin given to Team Leaders who coordinated all the activities for ‘Essentially Yours’ Day.)

The Our Essential World platform included measurable goals based around the company’s sustainability focus areas. These goals included working towards a 30% absolute reduction in carbon dioxide emissions, zero manufacturing waste to landfill and achieving a 20% recycled or renewable content in plastic packaging.