As a creative brand specialist, I’ve had the opportunity to direct significant programs and demonstrate, many times, the power of a simple idea to quickly transform the most complex communication challenges and toughest of social issues.

After early years working as an art director at some of Australia’s best advertising agencies in Melbourne and Sydney, I moved to Hobart with a young family and started an agency.

Through my company, over twenty-five years, there have been so many highlights. 

I created ‘just like that’, the road safety brand campaign for Tasmania in 2000 that was instrumental in delivering the state’s first ever fatality-free Christmas and New Year period. The ‘just like that’ campaign quickly became the state’s most popular and number one recalled brand. Over the next seven years it was so successful that ‘just like that’ was used by other Australian states and territories.

Soon after, I went on to co-found Green Team Australia, the first Australian agency to specialise in working with brands around the world that were committed to sustainability.